Ad agency Red Tettemer + Partners in Philadelphia has been hired as national agency of record for Melting Pot Restaurants and related brands.
Front Burner Brands of Tampa, Fla., owner of 142 Melting Pot locations, previously worked with Push in Orlando, Fla.
“The selection of Red Tettemer + Partners is an important step in establishing a strong strategic communications foundation for our company,” said Cindy Haynes, senior vice president of marketing for Front Burner. “They demonstrated a clear understanding of The Melting Pot brand, our positioning and our target consumers. Although the pitch was for The Melting Pot specifically, our goal is to streamline all brands through this one agency in the future. We are excited about this new partnership and look forward to new approaches to make all concepts under Front Burner Brands relevant and contemporary.”
Red Tettemer + Partners’ other clients include Century 21, Fox Networks, Under Armour, Leatherman, Yakima, Dial for Men, Ska Brewing Co. and TuB Gin. The agency expanded late last year with the acquisition of another Philadelphia agency, Stick and Move.
Front Burner4, formerly known as TGS Management, was founded in 1975. In the Philadelphia area Melting Pot has restaurants in Center City, King of Prussia and Warrington, Pa. In addition to Melting Pot, Front Burner has six GrillSmith locations in the Tampa market and one Burger 21 in Tampa.