Finding Undeniable

There are high schools across the country filled with school spirit. But which school brings their absolute A-Game to every game? Which school doesn’t just come to compete, they come to dominate - on the field, on the court and in the classroom? Which school goes beyond pep rallies to actually will themselves to the front? Many high schools demonstrate greatness but only one can be totally and without a doubt – UNDENIABLE.

That’s what we set out to help Under Armour find by building a juggernaut of a social platform. Finding UNDENIABLE invites high schools across America to prove they’re worthy of the title, UNDENIABLE. By competing in a series of challenges from creating an original cheer to getting a shout-out from a pro and mobilizing their communities to vote, one high school will defeat all comers. The prize? $140,000 worth of the most innovative athletic apparel on the planet to outfit their teams for two years.

If you’re a high schooler, head to findingundeniable.com and kick it into gear. If you’re on the sidelines, get in there and vote. Soon only one will be standing before us. The one, the only - UNDENIABLE. FindingUndeniable.com

Last week we paid a visit to Palisade, Colorado,
home of our good friends, partners and clients at
Peach Street Distillers.

If you haven't heard of them yet, you will. Peach Street makes the finest small batch spirits in the land. They also help us whip up a tasty little concoction called TuB Gin. As impressive as the libations they create, is the place where they live - the tiny town of Palisade, CO (or as we like to call it – sweet, sweet paradise). Located exactly 37 and 1/4 miles from the Utah border, the distillery sits smack dab in the middle of Colorado wine country. What’s that? Colorado wine country? Yep. And as you can see, it’s a place to behold.

You see there’s a certain magic in this beautiful slice of land. The hot, dry days and cool nights common in the high desert make grapes, pears and the famous Palisade peaches grow into orbs of juicy deliciousness perfect for eating and…distilling. And in the hands of the craftsmen at Peach Street, the spirits that come from this fruit are better described as “holy crap, this is beyond amazing”, or some sort of exclamation like that.

So…while we were in town to capture images and info for their website redesign, we spent a few days learning about distilling and sampling top shelf gins, brandies, vodkas, grappas and bourbons. You know, research and discovery - always an important part of the brand-building process. We also took in the spectacular views, the fresh air, and pondered if we should return to Philadelphia or saddle up and ride it out in the high desert of western Colorado. Hmmmmm.

A Pret-ty Pret-ty Pret-ty Good Stunt.

HBO asked us to help announce the 8th season of Larry David’s Curb Your Enthusiasm. They said, “To sell an idea you have to make Mr. David laugh.” When we suggested that bands of musicians pop up all over NYC and LA and spontaneously start playing the “Curb” theme song, apparently we got LD to at least crack a smile. So the weekend before the season premiere we literally had people dancing in the streets and tapping their toes to Larry David-garbed musical troupes.

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People videoed and pixed away and those videos and pics ended up in social places all over the interweb. And even curmudgeons like Larry couldn’t help but smile and hum along.

Oh, and the premiere was the highest rated “Curb” ever. Coincidence? Hmmm.

Welcome To Boomtown: A Look At Our Year So Far

In the first six months of this year we've been rather busy.
We developed quite a few sweet new relationships and
did some exciting and influential work with current clients.
And we're just getting this baby revved up.

A few highlights:

We became Agency of Record for - Dial For Men, Century 21, FOX Networks Social Media, Front Burner Brands (which includes The Melting Pot Restaurant), the California Association of REALTORS® and Susquehanna Brewing Company. We also started working with Under Armour as part of their innovations team. We shot new spots for Dial in South Africa, launched Century 21's new campaign to a room full of cheering agents in Vegas, made some big noise on Facebook for Under Armour and are ready to launch efforts for FOX and California Realtors in the next few weeks. We created one of the most successful Foursquare programs ever for Pennsylvania Tourism. We launched the next wave of our beloved With Love brand in the name of Philadelphia Tourism, which includes creating exclusive With Love Ale in partnership with Victory Brewing Company that will now be distributed in 30 states. And we drank quite a few cocktails as we all celebrated the repeal of prohibition on behalf of TuB Gin. So that was fun.

Sometimes it's nice to just take a step back, catch our breath and reflect a little bit.

OK. Reflection done. The only other thing we have to say is...let's ride.

Welcome To Boomtown: A Look At Our Year So Far

It all started 12 months ago when we walked into Dial for Men and pitched the idea that since guys love to get dirty, we should wrap our brand campaign around a celebration of filth. We wanted to treat dirt like a badge of honor. Because, let's be honest, getting clean isn't the fun part of the equation. Getting dirty is. So let's embrace it. Our client loved the notion, and after a few more months of planning and creating, we launched our "Get your dirt on. We'll get it off." campaign in March. But the big tamale is about to happen.

In just a few days, we'll be introducing the world to Camp Dirt, presented by Dial for Men, of course. What better way to prove that we're all about celebrating the filthifcation of men, than to build the ultimate place for that to happen? And so Camp Dirt is a three-day filth fest of dirty awesomeness. With events like "Bulldozer Drag Racing." And "Mudslide Speedway." And "Paintball ‘Pocalypse." And "Digging with Dynamite."

Over one hundred thousand entered and now 20 lucky muck maestros are about to head for a magnificently muddy rendezvous.

Some body washes have a big manifesto. Others have good-looking dudes with velvety smooth voices. Some have professional athletes. Well, we have a camp.

It's gonna be one muddy, unforgettable time. See ya on the other side.

FEBRUARY 2ND. FOURSQUARE. AND THE POWER OF A GROUNDHOG.

We always like using new media channels to help our clients connect with people. And we also like breaking records. Well, those two missions coincided a few months ago when we launched the Foursquare Groundhog Day Badge on behalf of our client, Pennsylvania Tourism.

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To unlock this little guy was simple, you just needed to check-in anywhere in the world on Groundhog Day and shout something about "Groundhog Day." Naturally, we seeded the story heavily to the press and the blog world leading up to the big day. And on February 2nd, the day the famous prognosticator made his prediction, the badge was unlocked nearly 30,000 times. It broke all previous records for single-day badge download. Plus, the Groundhog didn't see his shadow, which means an early spring. So, all in all, it was a great day.

We'll be honest though; a week later the Super Bowl came along with a badge and broke our record. So we were only the record holder for 7 days. But c'mon. It was the Super Bowl. Considering that's what it took to knock our furry friend off the top spot, we're feeling pretty okay about it all.