The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.
In addition to crowning winners in each category, the awards honored high-scoring entries with gold, silver and bronze honors. The ceremony will be held on April 11 at the TimesCenter in New York.
A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality of work entered, as well as the new and innovative ways our entrants are using social media," he added. "This year's winning entries show that brands and agencies are eager to give back, raise awareness and promote social-good campaigns. The winners were bold—not afraid to jump on new platforms while still telling powerful stories."
Check out the list of winners below, and check out the Shorty Awards Snapchat account to see the full awards announcement.
Agency of the Year
Large Agency of the Year: R/GA
Mid-Size Agency of the Year: DDB Chicago
Small Agency of the Year Atomic: 212 Sydney
Best Overall Facebook Presence
Winner
produced by AJ+
Best Overall Instagram Presence
Winner
produced by Airbnb
Best Overall Tumblr Presence
Winner
The Real Cost: Reaching youth at risk of experimenting with cigarettes
produced by FCB Garfinkel
Silver Honor
produced by Ayzenberg Group for Xbox/343 Industries
Silver Honor
Mic Tumblr Page for Best Overall Tumblr Presence
produced by Mic Network
Bronze Honor
produced by HBO
Bronze Honor
produced by San Diego Zoo Global
Best Overall Twitter Presence
Winner
produced by Casper
Bronze Honor
produced by ESPN
Bronze Honor
produced by Everybody at Once
Best Overall YouTube Presence
Winner
produced by HBO
Best Use of Facebook
Winner
produced by CP+B and Hotels.com
Silver Honor
Ultimate Immersion: GoPro Spherical and VR
produced by GoPro
Bronze Honor
produced by IKEA Deutschland, Razorfish Germany
Bronze Honor
produced by LEGO
Best Use of Instagram
Winner
Beats By Dre Straight Outta Compton
produced by R/GA's Hustle
Silver Honor
The Tonight Show Starring Jimmy Fallon
produced by NBC Entertainment
Best Use of Pinterest
Winner
The First Ever Pinterest Yard Sale
produced by Deutsch and Krylon
Best Use of Snapchat
Winner
produced by Activision with Edelman & AKQA
Best Use of Tumblr
Winner
Critics' Choice Awards Fan Art Red Carpet
produced by A&E Television
Bronze Honor
produced by A&E Television
Best Use of Twitter
Winner
produced by DDB Chicago and McDonald's
Silver Honor
#SmartGirlsAsk Launch at the Emmys Red Carpet
produced by Television Academy, Amy Poehler's Smart Girls, Twitter
Bronze Honor
Dove and Twitter #SpeakBeautiful
produced by VaynerMedia, Edelman, Mindshare
Best Use of Vine
Winner
produced by Disney Interactive
Best Use of YouTube
Winner
produced by North
Bronze Honor
produced by Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUP New York
Best Use of an Emerging Platform
Winner
produced by ISL and USA Network
Gold Honor
produced by Watson Design Group Inc.
Bronze Honor
produced by Agency OMD/Ignition Factory
Best Influencer and Celebrity Campaign
Winner
produced by Hunter Public Relations for Diageo
Silver Honor
produced by RPA
Bronze Honor
"I Am a Witness" Bullying Prevention Campaign
produced by the Ad Council
Bronze Honor
Molly Hartley's Social Media Exorcism
produced by Digital Media Management
Best Integrated Campaign
produced by R/GA and The Ad Council
Silver Honor
produced by Atomic 212 Sydney
Best Mobile Campaign
Winner
Taco Bell Mobile Ordering Application
produced by DigitasLBi
Bronze Honor
produced by Viacom International Media Networks (VIMN)
Best Multi-Platform Campaign
Winners
produced by Collab and Dictionary.com
produced by Havas Worldwide Chicago for Reynolds
Bronze Honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
produced by Wells Fargo
Best Social Good Campaign
Winners
"Love Has No Labels" Diversity & Inclusion Campaign
produced by The Ad Council and R/GA
produced by WWE
Bronze Honor
Tall order, months in the making
produced by the Calgary Zoo
Bronze Honor
TOMS One Day Without Shoes 2015
produced by TOMS Shoes
Bronze Honor
produced by DEFY Media
Best Use of Animated GIFs
Winner
produced by Good People
Bronze Honor
produced by bpg and NBC Universal
Best Contest or Promotion
Winner
produced by ISL and USA Network
Best Data Visualization
Winner
produced by Mistress and Netflix
Bronze Honor
Clorox: For When Things Go Viral
produced by Ketchum, Critical Mass, AKQA
Bronze Honor
produced by Razorfish New York/Stink Digital
Best Use of Emojis
Winner
produced by CP+B and Domino's
Bronze Honor
produced by Laundry Service
Best Use of a Hashtag
Winner
produced by Lush Cosmetics + AllOut
Gold Honor
produced by VaynerMedia
Silver Honor
produced by Quantas Airlines
Silver Honor
produced by breensmith
Silver Honor
Freedom to Marry – Love Must Win
produced by Blue State Digital
Bronze Honor
produced by Carat, McCann
Bronze Honor
produced by Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman
Bronze Honor
produced by 360i
Bronze Honor
produced by Weber Shandwick
Best Use of Livestreaming Video
Winner
produced by ISL and USA Network
Best Use of a Meme
Winner
produced by PMG and Beats by Dre
Best Photography and Graphics
Winner
High-Five. Give $5. Save Big Cats.
produced by National Geographic
Gold Honor
Hulu, The Mindy Project Season 4
produced by GLOW
Bronze Honor
produced by Havas Worldwide Chicago
Best Use of Video
Winner
produced by Carat and J. Walter Thompson for Macy's
Gold Honor
Coca-Cola: Dark Iftar "No Labels"
produced by Memac Ogilvy & Mather
Gold Honor
Orange Is the New Black 'Twas a Night in Litchfield Holiday Video
produced by New Wave Entertainment
Silver Honor
The Fight for $15 Veteran's Day Video
produced by Fight for $15
Bronze Honor
produced by truth, 72andSunny, Assembly, Ketchum
Bronze Honor
produced by MullenLowe Winston Salem and ULTA
Bronze Honor
produced by Isobar and 7-Eleven Australia
Best Use of Virtual Reality
Winner
produced by Discovery Communications
Bronze Honor
Step Into the "Circle of Life" — The Lion King VR Experience
produced by Disney Theatrical Group
Best in Customer Service
Winner
Tale of tiger's big adventure highlights airport's commitment to customer service
produced by Hillsborough County Aviation Authority
Best Integration with Live Television
Winner
produced by NBC Entertainment
Silver Honor
produced by DDB Chicago and McDonald'sSilver Honor
Silver Honor
Visa One Handed Catch: Super Bowl Guinness World Record
produced by FleishmanHillard
Best Use of Gamification
Winner
produced by 360i, HBO's 'Game of Thrones'
Best Use of Humor
Winner
produced by Team Detroit and Ford
Best Online Community
Winner
@SummerBreak, a single summer told over multiple platforms
produced by AT&T, Fullscreen, The Chernin Group, Astonauts Wanted
Gold Honor
produced by Everybody at Once
Silver Honor
produced by Airbnb
Silver Honor
produced by FX Networks
Silver Honor
produced by GrubHub
Silver Honor
produced by Red Tettemer O'Connell + Partners
Bronze Honor
@CBC's "Valentines for Canada"
produced by CBC
Bronze Honor
Bowser Takes Over the Mario Party 10 Virtual Launch Party
produced by Golin LA
Bronze Honor
produced by Brigade and Universal Pictures
Bronze Honor
produced by Agency OMD/Ignition Factory
Bronze Honor
produced by Assembly
Bronze Honor
produced by Everybody at Once
Bronze Honor
Taking Stoked to the Next Level: GoPro
produced by GoPro
Best Physical and Digital Convergence
Winner
WestJet Christmas Miracle: 12,000 mini miracles
produced by Studio M
Gold Honor
produced by Rethink
Bronze Honor
produced by Havas Worldwide Chicago
Bronze Honor
produced by MullenLowe U.S.
Bronze Honor
produced by McCann XBC
Best Real Time Response
Winner
produced by DigitasLBi New York
Silver Honor
produced by Laundry Service
Bronze Honor
produced by USA Network
Bronze Honor
produced by Barkley
Best Media Buying Strategy
Winner
produced by Atomic 212 Sydney for Double Robotics
Bronze Honor
Impractical Jokers Live Punishment Special
produced by truTV
Best Social Media Tool
Winner
#EveryDayCare — Whirlpool, DigitasLBi and Crowdtap
produced by DigitasLBi, Crowdtap and Whirlpool
Most Creative Use of Technology
Winner
produced by Deeplocal
Gold Honor
produced by Carrot Creative and Adult Swim
Silver Honor
produced by Atomic 212 Sydney
Best in Auto
Winner
The Greatest Interception Ever
produced by Volvo Car USA
Bronze Honor
produced by Team One and Lexus
Bronze Honor
produced by Team Detroit and Ford
Best in Business to Business
Winner
produced by PwC
Bronze Honor
produced by Zulu Alpha Kilo & Zulubot
Bronze Honor
produced by MullenLowe Winston Salem
Best Consumer Brand
Winner
produced by Atomic 212 Sydney for Double Records
Bronze Honor
produced by PMG and Beats by Dre
Best in Education
Winner
John Jay College Insta-Challenge
produced by VGD
Best in Entertainment
Winner
produced by Ludomade
Gold Honor
produced by Brigade for Universal Pictures
Gold Honor
Night of Too Many Stars- America Comes Together for Autism Programs
produced by Comedy Central, Busboy Productions
Gold Honor
STX Entertainment's "The Gift"
produced by Giant Spoon
Gold Honor
World Wrestling Entertainment (WWE)
produced by WWE
Silver Honor
Back to the Future 30th Anniversary Edition
produced by Universal Pictures Home Entertainment
Silver Honor
produced by Razorfish New York / Stink Digital
Silver Honor
produced by Razorfish New York / Stink Digital
Silver Honor
Universal Unfriended Social Campaign
produced by bpg and Universal Pictures
Bronze Honor
produced by Spotify
Bronze Honor
Luke Bryan Digital Autograph Application
produced by Telescope
Bronze Honor
produced by Oxygen Media
Bronze Honor
produced by Agency OMD/Ignition Factory
Bronze Honor
produced by Razorfish New York / Stink Digital
Bronze Honor
produced by BPG and Universal Pictures
Best in Family and Parenting
Winner
Plum Organics: Parenting Unfiltered
produced by Something Massive
Bronze Honor
produced by LEGO
Best in Fashion, Beauty and Luxury
Winner
produced by Love Social
Best in Financial Services
Winner
produced by CP+B and PayPal
Best in Food & Beverage
Winner
produced by DDB Chicago and McDonald's
Best in Games
Winners
produced by Ayzenberg Group for Xbox/343 Industries
Lego Dimensions: The Ultimate Social Media Collaboration
produced by Warner Bros. Interactive Entertainment
Bronze Honor
produced by Heat
Best in Government and Politics
Winner
The Royal Navy Engineers Recruitment Campaign
produced by e3
Gold Honor
produced by Fight for $15
Best in Health and Fitness
Winner
#CignaRunTogether at #DisneylandHalf Marathon Weekend
produced by Cigna
Best in Home and Decor
Winner
The First Ever Pinterest Yard Sale
produced by Deutsch and Krylon
Best in Hospitality
Winner
produced by Marriott International, Marriott Content Studio, SubstanceOver Hype, Platform Media Group
Best in Live Events
Winner
2015 iHeartRadio Music Festival
produced by iHeartRadio
Gold Honor
produced by iHeartRadio
Bronze Honor
produced by Airbnb
Bronze Honor
produced by TBWA – Nissan United
Best in News
Winner
The New Yorker on Social Media
produced by The New Yorker
Best in Nonprofit
Winners
Crossroads Community Street Fare Social Campaign
produced by Saatchi & Saatchi Wellness
produced by R/GA and The Ad Council
Best in Pets and Animals
produced by breensmith
Gold Honor
produced by Big Spaceship LLC
Gold Honor
Zico Coconut Water Taps "Spokespawson" for #DogDaysofWinter Campaign
produced by Zico Coconut Water
Best in Retail and E-Commerce
Winner
produced by Dollar Shave Club
Gold Honor
produced by Casper
Gold Honor
produced by Atomic 212 Sydney
Bronze Honor
produced by Hill Holliday
Best in Technology
Winner
produced by Atomic 212 Sydney for Double Robotics
Bronze Honor
produced by Razorfish/DigitasLBi
Best in Television
Winner
Netflix Narcos Original Series Social Media Campaign
produced by Mistress and Netflix
Gold Honor
produced by NBC Entertainment
Silver Honor
Empire: 2015 Social Media Campaign
produced by Fox Broadcasting Company
Bronze Honor
produced by Atomic 212 Sydney
Bronze Honor
produced by USA Network
Best in Wine, Beer and Spirits
Winners
produced by Rethink for Molson Canadian
produced by Hunter Public Relations for Diageo
Best in Travel and Tourism
produced by Eleven Inc. and Virgin America
Best in Sports
Winner
produced by National Hockey League
