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Agency Gives Away Client Swag on Facebook
RT+P Launches its Own ‘Swag for All’ Effort
RT+P Launches New Citadel TV Campaign, "On the Truth Tube Floor"
Under Armour Searches for Undeniable Spirit
Dial for Men: Camp Dirt
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"Century 21 is also sprinkling stardust on its spot, created by the Red Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in the third quarter, will use Donald J. Trump and two athletes, Deion Sanders and Apolo Ohno, to demonstrate that Century 21 agents are 'Smarter. Bolder. Faster.'"
Swag. Stuff we all get. Or, more appropriately, shit we all get. Because it usually is shit. Crap none of us needs or wants. But, sometime it's good shit and Red Tettemer + Partners is giving away the good shit it has received from its clients. So head over to the agency's Facebook page and grab some good shit. It's first come, first serve. We are told there will be Under Armour sneakers and apparel, Fox TV shows, Kimmel Center tickets, energy drinks and, it seems, all kinds of other stuff.
Well, considering that Philly shop Red Tettemer + Partners now owns Stick and Move, it’s not surprising at all that the agency would adopt some of the latter’s ideas including handing out free swag donated by clients ala S&M’s effort from summer 2010. Once again, Facebook is the outlet and through next week, RT+P will be handing out free prizes each day including Under Armour gear (yeah, brah), DVD sets of Fox shows (woo-hoo?) and show tickets. The one above, though, doesn’t seem too thrilling but caffeine cravers might be satiated.
RT+P have gone the old fashioned route, channeling a time when companies engaged with their customers through "Truth Tubes" and had an inordinate amount of optimistic enthusiasm for customer service. Today, our Truth Tubes exist through Twitter, Facebook, and apps distributing special offers. While some of them might be better labeled, "We'll sell you the truth for your loyalty" tubes, that's not the case for Citadel's good old Lewis. Philly-based creative agency Red Tettemer + Partners recently launched a new TV campaign for Citadel banks called “On the Truth Tube Floor," an evolution of Citadel’s 2010 campaign featuring the character Lewis, who communicates with Citadel customers through a pneumatic tube called The Truth Tube. Lewis is earnest, optimistic and has an unbridled enthusiasm for customer service and demonstrating Citadel’s fresh approach to banking. Last year’s campaign introduced the world to Lewis and this year, “On the Truth Tube Floor” showcases other employees all with Lewis-like zeal and all offering a new banking perspective through their personal Tube of Truth. The TV campaign aims to reach suburbanites from all walks of life and in different stages of their lives, from singles to new families, and even empty-nesters. There's even a Westchester reference in there. Prime suburban target-marketing. Plus, I'm pretty sure the last time I can remember encountering anything that could be called a Truth Tube was in a subway car where a man shouted apocalyptic predictions at me.
Think social media savvy High School Musical mashed up with the dancing football player number from Glee. Or at least, that's what I imagine the winner of RT+P and Under Armour's new contest to deliver. Hopefully the challenge--surfacing as the most "undeniable" school in the nation--will unite the nerds, thespians and LAX bros in order to not only protect this house, but also shout its presence to the world. Here's the pitch: Fresh off the heels of the juggernaut social initiative for Under Armour, “The Ultimate Intern Team”, the digital team at the top performance apparel brand is launching a massive UGC competition for US high schools called “Undeniable.” Red Tettemer + Partners are behind the concept, creative and development of the inaugural program. Essentially, schools are going to have three months to compete and upload proof of pride and performance, by completing a variety of challenges and acquiring votes, all played out on a socially-charged microsite. The challenges will range from uploading a video of students performing an original cheer to featuring the town mayor speaking on behalf of the school’s Undeniable. Each school’s page will become a living scrapbook of that particular school’s Undeniable spirit. The winning school will be awarded $140k worth of uniforms, footwear and accessories to outfit their athletic teams.
Dirty boys. Dial and Philly's Red Tettemer + Partners take on Old Spice, Axe and other guy-oriented body washes with a camp that gets you dirty before it gets you clean. From 160,000 entrants, 20 were chosen to come take part in the filth-tastic "Camp Dirt," with paintballs and mud slides in a grand celebration of good old dirt. The case study video starts with some not so subtle jabs at other guy wash brands -- and then cuts to the glorious visuals of dirt, dirt and more dirt.